…or as my friend Jason Baer says, Twitter Sucks at Converting Awareness to Usage.
Here’s the statistics as revealed by an Edison Research study:
Known by 87%, just 7% of Americans use Twitter. Thus, fewer than one in 13 Americans who know about Twitter, actually use Twitter. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%).
–To get Sunday Stats every week, subscribe to the RSS feed (see sidebar).